Look Out Harlem Shake! Nene’s Secret Uses the Nae Nae Dance to Empower Women
New York, NY - The fun, funky Nae Nae dance sensation has hit a note with entrepreneur Nene (pronounced Nae Nae) Marks, 42, founder
New York, NY – The fun, funky Nae Nae dance sensation has hit a note with entrepreneur Nene (pronounced Nae Nae) Marks, 42, founder of Nene’s Secret ethnic hair care, and inspired the mom of four to chime in with a women empowerment YouTube dance video.
“I’m so glad we did this YouTube video. I believe in empowerment for women,” said Marks, whose name means “mother” in Liberia. She emigrated to the U.S. from Liberia at age 17; became a popular model for Essence, Glamour, Brides and other magazines and was even an actress in popular videos by Jay-Z and The Fugees.
The YouTube video spotlights an upbeat party atmosphere at a Brooklyn African American beauty salon. Millennials, boomers and seniors mingle for a joyful afternoon of hair care beauty where they use the Nae Nae dance to celebrate their unique, individual hairstyles.
“I want to motivate women of color to have fun and freedom with their hair. I grew up with my mother and grandmother making hair care products in Liberia and selling them to women in the market,” explained Marks. “Their love of healthy hair really inspired me to have freedom with my own hair.”
“There is a lot of talk among Black women on natural hair versus relaxed hair. I believe that you should wear your hair your way — natural, relaxed, braids, locks, twists, wigs, weaves, whatever,” she stressed. “Nene’s Secret is all about quality products that create healthy and beautiful hair. I designed products like puddings, masks and oils that are infused with natural African chocolate and shea butter. No matter the hairstyle or texture, Nene’s Secret gives women of color freedom and empowerment with their hair.”
To celebrate the Nene’s Secret Nae Nae dance YouTube video, Nene’s Secret is sponsoring a special online contest. “People can check out the contest on my Nene’s Secret website,” said Marks. “There are all types of fabulous prizes including great gift boxes of Nene’s Secret.”
Last year, the Harlem Shake dance became a global phenomenon spurring imitations from Harlem to Australia to Egypt. Now, the fun, freestyle Nae Nae dance, created by Atlanta-based We are Toonz, has blown-up on YouTube with electric performances from high school cheerleaders to the widely popular Saturday Night Live even doing a spoof with Pope Francis and President Obama showcasing the Nae Nae dance.
“My favorite part of the dance is the Nae Nae chant,” said Marks. “My kids love it.”