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Last year, the Yoruba culture took center stage as Laolu Senbanjo’s artwork was seen in Beyonce’s Lemonade and inspired a whole new dialogue about the Yoruba pantheon from Brooklyn to Cuba to Istanbul. The Yoruba-Cuban twin duo Ibeyi also took over our timelines with their

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In the second part of this two-part series, Entrepreneurship and Innovation Editor Mutiyat Ade-Salu explores the ways in which entertainers are resurrecting the business motto “For Us, By Us” and why she’s giving this movement a new name:“Doing It For Ourselves”.

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