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Vilsco’s Réflexion Optique Launched

VLISCO recently launched its latest fabric collection - Réflexion Optique with The Unseen Campaign. According to a statement from Vlisco “The key behind our new campaign is that any woman adorned in our new collection

VLISCO recently launched its latest fabric collection – Réflexion Optique with The Unseen Campaign. According to a statement from Vlisco “The key behind our new campaign is that any woman adorned in our new collection Réflexion Optique is able to reflect and unveil every side of her personality – ensuring she will never be unseen to those around her. It’s a concept that’s brought vividly to life in our campaign imagery.

The model expresses every side of her spirit with Vlisco. Playfulness, nonchalance, flamboyance, empowerment; each one revealed through a different mirror. What was unseen is now revealed. A true reflection on her soul.”

“For this collection we have introduced a brand new color palette for Vlisco – romantic pastels. This ensures Réflexion Optique is all the more exciting, all the more ‘unseen’. The experience can be likened to the visual joy of the Hortensia flower. One time you gaze upon it and it appears to be purple, another time and it’s pink and again it’s blue. This delightful perplexity ensures the colorful beauty of the fabrics never give rise to boredom. They are a unique joy time and again. They are always unseen.“ the statement concluded.

The eye-catching Réflexion Optique collection is vibrant with angular forms unveiling layer after layer of shape, form and complexity. Looking closely one will always see something new – such is their richness of design aesthetic. Vlisco has brought many fabrics to life with the trompe l’oeil effect. Two-dimensional shapes appear to be three-dimensional. The new Limited Edition fabrics provide a new design signature to classic patterns: a dazzling shimmer. An embellishment that sharpens the attraction of the geometric nature of the patterns and lures the eye like never before.

About Vlisco: Since 1846 they’ve created unique fabrics in Holland influencing the African fashion landscape, with some 350,000 designs now in their archive. In fact, they are still the only producer of authentic Dutch wax fabrics recognizable for their original designs, striking colors and wax craquelé.

 

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